Frequently Asked Questions



What is Good Counsel?

Good Counsel (GC) is an online styling service that delivers a truly personalized shopping experience. Fill out your Style Profile and a Personal Stylist will handpick pieces to fit your tastes, needs and budget—and mail them right to your door. Each delivery contains a curated selection of clothing, shoes and accessories for you to try on at home. Simply keep the items you love and send back the rest in the box that your shipment arrived in, using the prepaid return label provided. Shipping and returns are always free—even for exchanges!

How does it work?

1. Fill out the Style Profile

First, you’ll need to complete a Style Profile. This information will help your Stylist understand the sizes and styles you’re looking for, as well as your ideal price range. Completing a profile takes about 10-15 minutes.

2. Tell us how often you want to receive a delivery: every month, every 3 months, or on demand.

At the time your Stylist selects your items, you’ll be charged a $30 styling fee. That $30 will be applied as a credit if you keep everything from your shipment.

3. Try everything on from the comfort of home

We encourage you to try on everything in the delivery, especially since you never know what will look good or what you might like. Pair items from your shipment with clothing and accessories you already own to discover what looks good together before you decide to buy them.

4. Buy what you like and return the rest

Take up to four days to decide what you want to buy and what to send back. You’ll only be charged for the items you choose to keep when you check out.

You will receive an email with instructions for selecting the items you’re keeping, returning or exchanging (if available). We will then charge you for any items you’ve decided to keep. The $30 styling fee will automatically be applied as credit if you choose to keep all the items in your delivery.

Easily return the items you don't want with the prepaid return label provided. Enjoy free shipping both ways as a benefit of using our service.

5. Tell us what you think

Remember to give us feedback on the items you received. Telling us what you liked, didn’t like and why will help your Stylist know what to send in your next automatic GC delivery.

How is Good Counsel different from shopping online, or in a store?

The Good Counsel experience is not merely curated, it’s truly personalized to your taste, budget and lifestyle. Stylists handpick items just for you.

Good Counsel makes shopping not just convenient, but effortless. Like other online retailers, Good Counsel saves you a trip to the store by shipping items directly to you. Our Personal Stylists also save you the time and trouble of selecting clothing and accessories. Many of our clients enjoy the ease and convenience of automatically scheduled shipments that arrive at a frequency of your choosing.

At Good Counsel, the dressing room is your home. We encourage you to try everything on from the comfort of your home and see how the items work with what’s already in your closet.

Returns are easy. Just place the items you’re returning back in the box and use the prepaid return label. Shipping is always free!

How much does it cost?

We carry a variety of prices so we can personalize items to your budget. Our items range from $20–$120. When you complete the Style Profile, you tell us how much you’re comfortable paying for each item. Your Stylist will do their best to send you items within your set range.

What types of items can I expect?

Because our clients’ tastes are varied, we carry a wide range of items. We’re growing and evolving quickly and you can expect to see us add more and more new categories and products.

What brands can I expect?

We work with more than 30 established and emerging men’s brands that are known for their exceptional fit and quality. For example, your shipment might feature clothing by Good Counsel, John Elliott, Frame, Engineered Garments, Polo, etc. No matter the brand, each piece is picked with your fit and style in mind. Learn more about the brands we offer for men.

What ages can you style?

Each shipment is completely customized to fit your individual preferences and needs. We carry a wide range of inventory that allows us to choose pieces that will be perfect for your personal style—regardless of your age. However, you must be at least 18 to order a GC delivery for yourself.

What sizes can you style?

We currently carry men’s sizes L-6XL.

Where do you ship?

We currently ship to all 50 U.S. states and all U.S. territories.


How do I find my size?

Because we constantly validate sizing to ensure consistency among the many brands we carry, we may choose to ship you a different size than what you have included in your Style Profile. Don’t worry about the size on the tag; we're just making sure we're sending you items that will fit you best.

Can I request specific pieces?

You can contact your Stylist by emailing We recommend giving your Stylist an idea of what types of pieces you’re looking for rather than exact pieces so that he/she can choose new items you’ll love. For example, instead of a specific shirt, please let us know you’d love a printed button-up shirt for work and then we can choose the best piece for you from our current inventory. If you request a specific piece, we’ll do our best to find it for you, but sometimes these items are out of stock.


When will my credit card be charged?

For each scheduled GC delivery, a $30 styling fee will be charged right before your Stylist begins styling for you. That styling fee will be credited if you purchase all the items in your delivery. See Returns for more on the checkout period.

Does the style fee roll over if I decide not to keep anything?

Your styling fee can only be applied to a complete purchase of your current GC delivery. It doesn’t roll over to your next shipment and isn’t refunded. Our number one priority is to personalize your GC delivery so you love all the items in your delivery and can put your styling fee to good use. If you decide not to keep anything this time around, make sure to leave feedback for each item, so we can improve our picks for you in future GC deliveries.


How do automatic deliveries work?

Automatic delivery options are: every month or every three months.

Do I have to sign up for automatic deliveries?

No, but we think regularly scheduled shipments are a truly effortless way to keep your style fresh. You can elect to receive shipments at a frequency that’s right for you—every month, every three months, or on demand. We want you to choose the solution that works best with your schedule and lifestyle.

How do I change or cancel my automatic deliveries?

If you’d like to make any changes to the frequency of your shipments, please email your stylist at


How do returns work?

Returns are always free. You’ll find a prepaid return label in the package with your order.

How long do I have to decide what I want to keep?

You'll have 4 days after your GC Delivery is received to try on your items and decide what you’d like to keep. You will receive an email with instructions on how to check out and then drop any items that you wish to return into the box your order came in and send them back to us. If you don't check out within the allotted time frame, we’ll assume you loved everything and your saved payment method will be charged.

What if I need more time to decide?

If you’re unable to return your items within 4 days, you can extend for a few more days by emailing your stylist at and requesting an extension.


What Comes In A GC Delivery?

Each GC Delivery order includes 4 pieces of clothing & accessories. Everything is hand-picked just for you based on your style preferences. A prepaid return label is included for free & easy returns.

What Brands Do You Carry?

We have a rotating inventory of 300 brands as well as our Good Counsel collection which is only available through us.

From Good Counsel and Frame to John Elliott and Polo, we carry hundreds of labels you know and love across every price point.

We also stock lesser-known labels so you can discover new ones—with the help of a pro.

We create exclusive labels based on real customer feedback to provide unique pieces not found anywhere else.

What Styles of Clothing Do You Carry?

We offer an assortment of styles, trends and everyday pieces.

We carry pants, tops, sweaters, jackets, coats and scarves for any season.

Numerous color, pattern or washes are available.

Need something specific? Leave a note in your Style Profile to make a request!

How Does The Styling Fee Work?

As soon as your GC delivery is styled, you’ll be charged a $30 styling fee. The styling fee can be credited towards your order if you keep all the items in your delivery.

Unlike traditional stylists who charge hundreds per hour, our service is only $30 per GC delivery.

You’ll get 4 items with every order and a personalized note from your Stylist detailing why he/she picked each item and how to wear it.

We’ll credit the $30 if you purchase all the items in your box.

Is It A Subscription?

No, you’re never locked into a contract of any kind.

You can either setup automatic deliveries at any frequency you choose (monthly or every 3 months) or request a GC delivery on demand.

You can cancel anytime by emailing your stylist at